The Real Enterprise 2.0

Is Enterprise 2.0 just Web 2.0 in the Enterprise ? In my opinion Business needs more than just Web 2.0 Social and Collaboration enhancements to feel the real impact of Enterprise 2.0.

Bernard Lunn wrote a post on Emergent Business Networks - The Real Enterprise 2.0 Story that points to the wave of online Emergent Business Networks as the next catalyst for Enterprise 2.0 and not Web 2.0.

I certainly agree.

clipped from www.readwriteweb.com The coming wave of Online Emergent Business Networks is the real Enterprise 2.0 story. The impact on a large company from using Blogs, RSS and Wikis is not significant when the real guts of the business is locked into legacy ERP, SCM and CRM systems. These companies were built to deliver mass produced products for mass markets, whereas the coming wave is about personalization and customization. A couple of Blogs and Wikis won’t make that transformation happen!